Global Fashion Industry with a Focus on Moet Hennessy Louis Vuitton Essay

Global Fashion Industry with a Focus on Moet Hennessy Louis Vuitton - Essay ExampleThe essay Global Fashion Industry with a Focus on Moet Hennessy Louis Vuitton examines the application of mode. The company owns over sixty brands and some of them, like Veuve Clicquot Ponsardin (1772), Chateau dYquem (1593), , Guerlain in 1829, Louis Vuitton (1854), Hennessy (1765), Mot et Chandon (1743) the begin been in the market since the past two centuries (McCrone, 2006). It operates 5 different category of products including wines and spirits, fashion and leather goods, perfumes and cosmetics, watches and jewelry, and selective retailing. LV had been following a strategy of innovation, differentiation and strategic mergers to become a market leader in the fashion industry (Lent, Tour and Perrin, 2009). The company offers exclusivity and high quality and is driven by the motto of aid to detail to deliver the best quality. It follows a policy of developing a brand image that is share crossw ays its brands and supported by all the activities undertaken by the company. This report contains an compendium of the macro environment (using PESTEL framework) for the global fashion industry to assess the threats and opportunities that an organization like LV may face. It also contains a micro analysis or industry analysis of the fashion industry to evaluate the business environment and the challenges that LV faces. Finally, an internal strength and weakness analysis is conducted to assess how the strengths of LV can be used to make prisoner the opportunities proffered by the macro and the micro environment., and what it needs to do to overcome its weaknesses in order to combat the threats present by its business environment. Finally, the report discusses the current strategy of LV in the light of the SWOT analysis and makes appropriate recommendations. PESTEL Analysis Political Environment The fashion industry has studyn a revolution in price of its penetration and reach across the diverse cultures and markets globally (Kapferer and Bastien, 2009). The advent of globalization and liberalisation of economies across the dry land have made it possible for products from one end of the globe to be displayed and bought at the other end. The fashion industry too has seen a rapid proliferation across the borders owing to the governmental liberalization and increased acceptance of the Western lifestyle by the growing middle class in the developing countries (Kotler and Keller, 2011). The political liberalization on one hand has made it possible for brands like LV to be sold across diverse regions like China, India, Brazil and Africa, while on the other hand on that point has been an increased political activism at the grassroots level in several countries against high fashion and the trend of consumerism (British Standards Institution, 2011). Foreign brands, curiously the luxury brands are often the target of censure and attacks in countries where movem ents are under way or where there is widespread resistance to liberalization. It can be seen that while there is scope for international expansion, there is also a need to understand the local sentiments and culture so that the brands can become unimpeachable and likable internationally. Economic Environment The recent financial crisis of 2008-2009 saw the fashion industry too see a slow down in sales and business. Large and popular organizations like the Australian Hrringbone and Centro have posted large losses during the crisis period. In addition to loss of revenues, there was also a soaked impact on the trends in the fashion

History Essay Example | Topics and Well Written Essays - 1000 words - 6

History - Essay Examplea).When were these written documents written? Who were the authors and who were the intended audience? The get-go document that is being explored in this study involves a documentary history of the United States which was written in the year 1952 by Richard. D. Heffner and was published by the New American Library London in the metropolis of New York City. The intended audience for this document entails all the intelligent leaders including those people who whitethorn indispensableness to learn about the history of the United States. On the other hand, is document concerning the Great Issue in American History and was written in the year 1958 by Richard Hofstadter, the ,third edition for this document was later released in the year 1976. This document was published by Alfred.A.Knot.F.Inc and Random House, Inc. Whereby, the authors intended audiences are mostly the undergraduates student who may have interest to use this document and connect it with other sour ces for better understanding of the American history. b). wherefore were the documents written -- what did each author want to accomplish by writing this document? What kind of a mindset did the author bring to his/her subject? The 2 documents were written to explain to the audience about the issues and events that were victorious value during this period in that American History. Whereby, the author in the first document labeled as a documentary history of the United States wanted to accomplish the aims of providing insight to the audience fond, political and economical pattern in the United States by combining varicose events that were taking place during this period. The author has discussed two issues namely. The veto force plays of the bank and the liberty across the United States during this period. The author of the second document labeled as Great Issue in American History was aiming to provide an insight of the major controversies ranging from political social and e conomic controversies that were taking place America during this period. Therefore, based on the two documents, it can be find that the authors wanted to place some mind sets to the audience that, during 1776 to 1861 the government had neglected the interest of its majority citizens by giving too much social and economic powers to the foreigners and the rich people. In addition, the authors had tried to indicate the power of a long term developed conflict between the southern and northern regions (Richard, pp.296-300). c). what do the document reveal about what was happening in the society in which it was produced? What events were taking place to which the document refers, each directly or indirectly? The first document involves a documentary history of the United States by Richard .D. Heffner written in the year 1952.This source provides an insight of American social, political and economic events that were taking place from 1976 to1861.Whereby, argument made by various major a ctors such as judges, private individual, legislative bodies to book of facts just but a few. The emphasis on this document has been placed on two major issues namely Veto of the bank renewal bill of 1982 and the Liberty or Union. The writer has criticized the Veto power of the bank and the government because the ownership and stock purchases have been monopolized. Whereby, the congress posses all the powers to create 28 one thousand million stocks while at the same time incorporating the powers to sell those stocks. For example, almost half of the stocks have been

Elevator Speech Essay Example | Topics and Well Written Essays - 500 words - 1

Elevator rescue - Essay ExampleHe was still perplexed and concerned that I must be travel behind my fellow students in the class. Upon hearing such statements, I understood that he was not certain of the concept of distance learning therefore, I began explaining how Axia online courses have helped me and the mode of communication that guides place between the participants.I explained the innovative programme of Axia courses by telling him that the instructor and all the students log-in at the same gathering (specific for every course) which is considered to be our virtual class, however, they might not be online at the same time. I told him that this theatrical role of communication is known as asynchronous communication. I tear down sent him the link for a publisher written by Hrastinski (2008) that explained asynchronous communication as the communication that takes place on discussion boards, email, claver platforms etc. Raj was still not convinced as he said that conven tional modes of acquiring learning involved the valuable interactions between students that helped the students to clarify their concepts. I agreed and stated that such discussions also take place on distance learning platforms. I explained that students post their comments on discussion questions and can even post comments on other students responses. I clarified that the discussion builds on the basis of the responses of the participants like any other conversation. I addressed his concern and said that all the messages are posted on the platform in the form of a long threaded discussion which can be easily traversed and followed by everyone.He seemed impressed with the structured form of communication offered by distance learning. However, he was still bewildered about the mode of assessments and communication with the instructor. Upon hearing this concern, I told him that assessments take place online and the feedbacks are supposed to be posted after

The swot analysis for introducing new product from apple company Essay

The swot analysis for introducing new product from apple high society - Essay ExampleIt has a unique digital ecosystem that enables consumers to share and buy content such as music, movies and applications via all orchard apple tree devices (i macintosh, iPh one and only(a), iPod and iPad) (Digital Marketing, 2011). It is the worlds largest technology troupe in terms of marketplace capitalisation. The company has redefined the music and cell phone business and the entertainment and media world (The New York Times, 2012). The United Kingdom The UK is one of the largest ICT markets in Europe as it has the largest consumer expenditure per head. It has a sophisticated consumer base and a strong market for new technology and design (UKTI, 2012). People in the UK are undetermined to new technology. orchard apple tree Inc in the UK Apple has gained adverse publicity in the UK because of its allegations that Samsung had infringed upon its iPad protected design (BBC News Technology, 2012a) . Apple has since been directed by the court in the UK to publish a message making it clear that Samsung had not infringed the iPads registered design. Apple is constantly announcing new products with overlapping abilities and at exorbitant prices (Moore, 2012). These devices become almost immediately disposable as soon as the next device with retina display resolution comes into the market. Within three weeks of each another(prenominal) Apple introduced the iPad mini, the iPhone 5 and the new iPod touch. However, constant dip of new products is not being well real by UK consumers. Hence a SWOT analysis would help the company decide whether to undertake launch of a new product in the UK. SWOT Analysis Strengths Apple is the only company specialising in both hardware and software as a result of which it has no direct competitors but quadruplicate competitors for each hardware and software device (Digital Marketing, 2011). Brand image and global reputation being high, Apple can at tract premium price for its products. Apple constantly innovates and adds features to its products. They enjoy a trusted and fast(a) customer base. Its brand loyalty has replaced the Google brand, and its presence in the music space is its core strength. Weakness afterwards Steve Jobs, the company is struggling with new products. For instance, iPhone 5 was launched by replacing Google Maps with an in-house version that is full of errors (The Observer, 2013). This has implications as consumers have that Apple has lost its direction and under the new leadership is capable of producing substandard products. Apple had anticipate that the halo effect of iPod would help them capture the PC market, but they have a very teeny share of the PC market. Additionally, some hacker attacks on Mac damaged its reputation as a virus-free alternative to Windows. Because of its low share on the PC market, it has not been able to penetrate the gaming market. at a time Samsung has doubled its share of PC tablets which resulted in Apples share sliding by eight-spot percent (BBC News, 2013). Opportunities The tech savvy consumers in the UK present opportunities for Apple to launch new products. They are receptive to new technology and new products. For instance, Apple intends to launch internet-enabled televisions, but this will require perfect exercise to succeed in the UK market (The Observer, 2013). The PR market is still huge, and Apple could consider selling its Mac OS to other PC makers.

Consider the Plan of Ayala in light of the Declaration of the Rights Essay

Consider the jut of Ayala in light of the Declaration of the Rights of Man - Essay ExampleThis is because ones right ends when some others right begins. Aside from that, the Declaration of the Rights of Man was perpetrated to curb the abuse of power of the legislative and administrator powers of those that ar in position which was one of the strongest causes of chaos and disillusionment among societies. The declaration is supposed to provide finale transparency of the governments responsibility to its people which indeed gave way to the close scrutiny of those in powers action at any moment by all semipolitical institutions, thus, preventing contestations of principles and physical exercise power that only appeals to a chosen few. Some of the provisions of the Declaration of the Rights of Man would be sexual activity equality, liberty without encroaching on the rights of others, right to property, security, resistance to oppression, sovereignty of the nation, laws based on th e general ordain and etc. (Declaration of the Rights of Man, 1789). There are a lot of considerations of the Plan de Ayala in the light of the Declaration of the Rights of Man. firstborn of all, Plan de Ayala was a movement that was surged because of the desire and need to end the tyranny and be able to give birth Mexico and its people from despotisms. What was happening at this time was that the Mexi laughingstock people who were led by Don Francisco I. Madero are now taking the law in their hands as the government or any political institution which is supposed to make sure the rights of man is served is already controlled by a single political party which is headed by Madero. Aside from that, what rightly belongs to the people are not creation served and moral laws are being crossed. To provide concise examples of Maderos abuse, he clearly went against his commitment to push for revolution which he gloriously initiated to prosper the land. This is because of the fact that he gave in to corruption that defeats the purpose of the National Sovereignty and keeps it out of the equation the numerous jailing and killings of revolutionary elements who helped him bag his presidency so all the power would be centered to him solo the brute force done towards people who question or demand from him the fulfillment of the promises of the revolution, these people whom he called rebels to cover up to his brutality and forcing more people into an alliance with him to form a new dictatorship where only their specific interests and rights are served (Womack, J., 1969). Thus, because of all the corruption of not only the people but also of the government and the other political institutions, the people of Mexico took initiative to solve anarchy and tyranny by pursuance help from the remaining pro-Revolution chief justices to lead the movement. Aside from overthrowing Madero and Porfiro Diaz, an ally, they seek to regain what is rightful to each Mexican such as giving back the fields, timber, and water usurped by the landlords from citizens who actually have the titles to these corresponding properties. withal for the landlords who do not have documents to support their claim of property, the goods will still be confiscated from the corrupt leaders and will be nationalized - to be given to the victims of war, pensions for widows and orphans etc. (Womack, J., 1969). This course of act, overthrowing their leader is a right they can demand for as it is

Managing Marketing Channels Literature review Example | Topics and Well Written Essays - 1500 words

Managing Marketing Channels - Literature review article ExampleAs the paper outlines, intermediaries are specialists in selling. They have the contacts, experience, and scale of operation which means that greater sales can be achieved than if the producing business tried to run a sales operation itself (Tutor2u, 2008, pg. 1).The of import function of a dispersal business is to provide a link between outpution and consumption. Organizations that mildew both particular distribution channel perform many key functions (Tutor2u, 2008, pg. 1). These can include factors such as information, promotion, contact, matching, negotiation, physical distribution, financing, and risk taking (Tutor2u, 2008).The amount of information an intermediary knows is crucial for market planning. The competency of an intermediary to promote a product tells how efficient it is at communicating product and offer information. Contacts held by a particular intermediary let a business know how well it can capture and communicate with prospective buyers. The ability of an intermediary to match means whether or not it is able to digest the needs of prospective buyers. Negotiation refers to the ability of an intermediary to reach agreements on prices and early(a) terms. The physical distribution for an intermediary refers to its ability to transport and/or store products. The ability to acquire and use funds to mop up costs refers to the financing ability of an intermediary. Fin exclusivelyy, an activity such as holding stock in other organizations shows an intermediarys willingness to take risks (Tutor2u, 2008).According to the material presented at Tutor2u (2008, pg. 1), All of the above functions need to be undertaken in any market. The question is - who performs them and how many levels there need to be in the distribution channel in crop to make it cost effective. Three standards of channel levels include those channel levels which consist of no intermediary, one intermediary, and 2 intermediaries. When there is no intermediary in a channel, it is known as direct marketing. An example of this is a factory outlet store. A channel with one intermediary is usually a retailer. A channel with two intermediaries could be illustrated through the UK drug market (Tutor2u, 2008).Oversaturation occurs when the marketplace is crowded with a particular product or service. One relevant example of this in the U.K. is superhero movies. During the summer of 2008, a large number of superhero films were released-such as the Incredible Hulk-leaving the market oversaturated with them (Guardian, 2008). An example of a conflict occurring over stock levels is the recent release of Macs iPhone all throughout the world, including the UK. When it was released into the marketplace, consumer demand exceeded the supply available. Therefore, it was hard for distribution channel members to keep them on store shelves (MacRumors, 2008). An example of conflict involving direct versus ind irect channels comes into play with Computer Associates. According to Yirrell (2002, pg. 1), The worlds third largest software vendor has pledged to eliminate the long-standing conflict between direct and indirect and has launched a strategy which it claims will boost the two sides to work together.