The swot analysis for introducing new product from apple company Essay

The swot analysis for introducing new product from apple high society - Essay ExampleIt has a unique digital ecosystem that enables consumers to share and buy content such as music, movies and applications via all orchard apple tree devices (i macintosh, iPh one and only(a), iPod and iPad) (Digital Marketing, 2011). It is the worlds largest technology troupe in terms of marketplace capitalisation. The company has redefined the music and cell phone business and the entertainment and media world (The New York Times, 2012). The United Kingdom The UK is one of the largest ICT markets in Europe as it has the largest consumer expenditure per head. It has a sophisticated consumer base and a strong market for new technology and design (UKTI, 2012). People in the UK are undetermined to new technology. orchard apple tree Inc in the UK Apple has gained adverse publicity in the UK because of its allegations that Samsung had infringed upon its iPad protected design (BBC News Technology, 2012a) . Apple has since been directed by the court in the UK to publish a message making it clear that Samsung had not infringed the iPads registered design. Apple is constantly announcing new products with overlapping abilities and at exorbitant prices (Moore, 2012). These devices become almost immediately disposable as soon as the next device with retina display resolution comes into the market. Within three weeks of each another(prenominal) Apple introduced the iPad mini, the iPhone 5 and the new iPod touch. However, constant dip of new products is not being well real by UK consumers. Hence a SWOT analysis would help the company decide whether to undertake launch of a new product in the UK. SWOT Analysis Strengths Apple is the only company specialising in both hardware and software as a result of which it has no direct competitors but quadruplicate competitors for each hardware and software device (Digital Marketing, 2011). Brand image and global reputation being high, Apple can at tract premium price for its products. Apple constantly innovates and adds features to its products. They enjoy a trusted and fast(a) customer base. Its brand loyalty has replaced the Google brand, and its presence in the music space is its core strength. Weakness afterwards Steve Jobs, the company is struggling with new products. For instance, iPhone 5 was launched by replacing Google Maps with an in-house version that is full of errors (The Observer, 2013). This has implications as consumers have that Apple has lost its direction and under the new leadership is capable of producing substandard products. Apple had anticipate that the halo effect of iPod would help them capture the PC market, but they have a very teeny share of the PC market. Additionally, some hacker attacks on Mac damaged its reputation as a virus-free alternative to Windows. Because of its low share on the PC market, it has not been able to penetrate the gaming market. at a time Samsung has doubled its share of PC tablets which resulted in Apples share sliding by eight-spot percent (BBC News, 2013). Opportunities The tech savvy consumers in the UK present opportunities for Apple to launch new products. They are receptive to new technology and new products. For instance, Apple intends to launch internet-enabled televisions, but this will require perfect exercise to succeed in the UK market (The Observer, 2013). The PR market is still huge, and Apple could consider selling its Mac OS to other PC makers.