Iams understands people who love pets - 827 Words

Question 1 What are some of the psychological influences that are most important to Iams in understanding their buyers? Answer: There are four psychological influences that are most important to Iams in understanding their buyers. First psychological influence is motivations. The motivation is the drive that leads the buyers towards buying a product or service. When buyers’ motivation is high enough, which means that their need is high, thus, they will actively seek to satisfy that need. This will result in the consumer deciding to buy the product. Iams need to successfully leverage the consumer’s needs which will in turn motivate consumers to buy their pet products. Example, Iams understand that many pet owners treat their pets as†¦show more content†¦Question 3 Outline the positioning strategy being pursued by Iams. Answer: The positioning strategy being pursued by Iams is positioning on quality of product and services. Iams knows that many pet owners treat their pets as family members and want to provide their pets with high quality products. Therefore, Iams is produces premium pets products for the pet owners. For example, Iams provide ProActive Health formulas that include PreBiotics, good bacteria that promote healthy digestion. Iams also has a Healthy Naturals line that includes ingredients such as Atlantic Salmon and contains no artificial, flavors or perseverative. Besides, the company has Savoury Sauce formulas for dogs are bottled just like human barbecue sauces or marinades which is rich in vitamins, minerals and antioxidants, are low in calories and fat. All of these products that Iams provided are because they know some of the consumers believe that as an additional member of the family, pets are entitled to the same quality and nutrition as other family members. Thus, they target their posi tioning strategy on quality of products. Moreover, they also positioning on quality of services. Iams realize the importance of consumers’ relationships with their pets, so Iams is expanding its business into the veterinary industry. They work with insurers to provide pet health insurance. IamsShow MoreRelatedAnimal Testing is Animal Cruelty Essay1880 Words   |  8 PagesNone of these people care about if it hurts or kills the animals. The cruelty has been going on long enough and I think it is time to stop. What people do not know is that animal’s react a different way to drugs as humans do, so scientist cannot apply the results to humans. Many animals go through screaming, unbearable, horrific; you cannot even imagine pain when they go through test for products that you use every day such as: Cosmetics, Household Products, Medical Products, even Iams dog productsRead MoreAnimal Experimentation Is The Cruel Silent Animal1349 Words   |  6 PagesAnimal Experimentat ion No doubt, we all love our products whether it be beauty, medicinal, or cleaning purposes. 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